Little Simz x Vans

Little Simz x Vans – ‘Off the Wall’ in Central London

To celebrate the collaboration between award-winning British rapper Little Simz and iconic footwear brand Vans, Expert Media was involved in deploying a fleet of Digivans through the heart of London. Designed to generate buzz for a special in-store event on Oxford Street, the vibrant digital displays showcased striking visuals that reflected the bold, creative spirit of both the artist and the brand.

Timed for maximum footfall and visibility around central hotspots, this campaign blended music, fashion, and street culture to captivate passersby and fans alike. It’s a standout example of how digital billboard advertising can energise cultural launches and drive real-world engagement.