Brands looking to make an impact are shifting to full-motion digital displays, which combine video, dynamic content, and real-time adaptability to drive higher engagement.
This move from static to digital out-of-home (DOOH) ads is not just a trend; it’s a shift in how messages are delivered and absorbed. Full-motion campaigns make use of animation, sound, and light to stop people in their tracks, whether they’re walking through a busy high street or stuck in traffic.
At Expert Media, we’ve spent over a decade at the forefront of this transition. We help brands take their message to the street in bold, moving formats that get noticed and remembered.
What Are Full-Motion Digital Displays?
Full-motion digital displays are high-resolution LED screens for events capable of showing video, animations, and rich media content in real time. Unlike static billboards, which rely on still images or printed posters, full-motion screens bring a campaign to life with movement, sound, and light.
In outdoor settings, this includes LED advertising vans (Digivans) and roadside digital billboards that use full-motion visuals to create a dynamic experience. On a technical level, these displays use edge-to-edge LED panels for seamless visuals, often paired with audio speakers to create a multisensory impact.
Expert Media’s Digivans are equipped with three or four digital advertising screens, depending on the model. Each screen can run full-motion video content, making it ideal for high-impact mobile campaigns that reach people in traffic, on foot, or during events. This is digital outdoor advertising with presence, clarity, and the power to engage.
The Science Behind Why Movement Captures Attention
People are hardwired to notice motion. Eye-tracking research consistently shows that moving digital ads attract more visual attention than static ones. When something moves, our brains treat it as important, whether it’s a passing car or a flashing screen. This reflex dates back to survival instincts, but in today’s world, it works to your brand’s advantage.
Simply put, the human brain is drawn to movement more than stillness. This is why animated ads are more likely to be seen, processed, and remembered. A full-motion campaign doesn’t just make your content visible. It makes it unavoidable.
Think of the last ad you remember clearly. It probably had movement, sound, or both. Whether it was a campaign on a moving digital van outside a stadium or a screen in a shopping centre, chances are, it stood out because it moved.
Benefits of Full-Motion Displays for Brand Visibility
1. Improved Engagement and Recall
Movement turns a passive glance into active engagement. Studies show that full-motion content increases dwell time and boosts recall. For brand campaigns, this means your message doesn’t just get seen, but it sticks. With full-motion digital displays, you can tell a story, build emotion, and guide the viewer’s attention in ways static ads never could.
2. Versatility and Real-Time Adaptation
One of the biggest advantages of digital formats is flexibility. You can update ads instantly, adjust messaging by location, or respond to real-world events in real time. Want to promote different offers in the morning and evening? Need to swap out messaging on the fly? Full-motion digital displays give you that control.
3. Maximised Reach with Mobile Displays
When full-motion content meets mobility, reach expands dramatically. Mobile billboard advertising using LED Digivans lets you bring the message to your audience rather than waiting for them to pass a fixed location. Whether it’s a music festival, football match, or commuter hotspot, digital van advertising ensures your campaign goes where it matters most.
Expert Media’s Digivans are equipped with edge-to-edge screens on three or four sides, complete with full-motion video and audio. This setup creates a moving billboard experience that grabs attention from all angles and delivers your message loud and clear.
Full-Motion Displays in Action: Expert Media Campaign Highlights
Expert Media has delivered high-impact digital out-of-home campaigns for national brands, cultural projects, and public service messages. Here are a few standout examples:
- Little Simz x Vans: A vibrant, mobile campaign that brought music, fashion, and youth culture together on city streets. Full-motion Digivans were used to generate buzz in real time during tour dates and events.
- Essex Police: A community-focused campaign designed to promote safety messages in high-footfall areas. By using Digivan advertising, messaging was delivered to the right locations at the right time, helping improve public awareness.
Each campaign used full-motion content to increase visibility, trigger engagement, and generate measurable results.
How Expert Media Delivers Full-Motion Campaigns That Perform
With several years of experience, Expert Media operates one of the UK’s largest in-house fleets of LED advertising vans. Our Expert Media Digivans feature high-resolution, edge-to-edge displays on three or four sides, each capable of showing video and sound with clarity.
Our campaigns include:
- Route planning and real-time tracking, so you know where your message is and who it’s reaching
- Creative design and campaign management handled by our in-house team
- Live performance reporting, so you can measure ROI, footfall exposure, and timing
- Sustainability built in, with carbon offsetting and ULEZ-compliant vehicles
Whether you’re launching a product, promoting an event, or raising awareness, our UK mobile digital advertising solutions are built to perform at scale.
The Future is Moving
Full-motion digital displays are changing the way brands connect with people. They turn advertising into something dynamic, memorable, and mobile. By combining creativity with strategic movement, your message goes further and hits harder. Contact us if you’re ready to bring your brand to life on the move.